crypton
The Claim
Crypto investing is in it’s infancy stage in India. Daily crypto trading is 1% of the daily stock trading volume, with the potential for exponential growth
The Problem
The current crypto investing platforms by purpose of being feature and data rich can be intimidating to first-time and potential crypto investors
I analysed 3 popular apps in the Indian crypto investing space, trying to understand both the good points as well as obstacles newbie investors would face in each of them
Coinswitch
10M+ Downloads
The Good
The Bad
CoinDCX
10M+ Downloads
The Good
The Bad
WazirX
10M+ Downloads
The Good
The Bad
I conducted a quick survey among people who are already into crypto investing as well as retail stock investors who are potentially looking to get into crypto investing. One of the key takeaways is as below:
What is the factor that is/was keeping you from investing in crypto?
17 participants
The colour blue is associated with trust, and traditionally used in many financial products. Cryptocurrency being a new-age form of investing, I wanted to use a contemporary hue of blue as the primary colour. For the typeface, I wanted to pick a modern yet versatile serif, and Product Sans was the perfect fit
Colour Palette
Typography
Product Sans
Aa Bb 123
RegularMediumBold
I used an 8-point grid layout with 4 columns.
For the margins, I used 16 with a gutter of 12
The app has been evaluated for contrast to match the AA standards of WCAG
AA small text: Pass
AA large text: Pass
AA small text: Pass
AA large text: Pass
Personalized Home Screen
The home screen provides an instant overview of information that is important to the user, such as portfolio value, annual gain/loss and Watchlist. This also extends to quick actions such as buying or selling cryptocurrency and adding funds to the user's account
Watchlist with Price Alerts
Users can add cryptocurrencies to their Watchlist which enables sort and filter functions by criteria and lets them create price alerts
Cryptocurrency Collections
The app makes it easier for beginners to invest in cryptocurrencies by categorizing them into collections based on various factors such as risk, type and size
Dark Mode
The app is designed with the ability to switch between light and dark modes. This feature has become as essential part of app experiences where the user spends a lot of time using the app and looking at information. It helps reduce eye strain and assists with device battery life
Simplified Portfolio Screen
The Portfolio screen gives users an overview of their purchased cryptocurrencies with only primary information for each up front. They can get secondary information by clicking on any of the respective currencies
Suggestive Search
The search functionality helps the user with contextual information such as the their recently viewed cryptocurrencies, as well as trending cryptocurrencies based on collective search data
It's an app concept - it covers a bunch of essential screens but not all of them.
A higher end device is recommended as elements may take time to load and appear. Keep in mind, it is a prototype and not a coded app.
Essentials is still a lot - there's 35+ screens to browse through.
If viewing on Mobile, please install the 'Figma Mirror' app from the Play Store/AppStore before clicking the link below.